I came in on emergency taking over a mess previous UX Designers had left was not an easy handoff. I had to inherit many different design styles that had been created by other previous designers. Nevertheless, I:
 

• Documented User Flows: Got first hand user insights from Facebook product managers, community managers and interns giving me a clear, step-by-step breakdown of the paths users take within the community portal to complete specific tasks.
   

• Created Personas: I carried out interviews gathered and analyzed data through research methods—user interviews, surveys, competitive analysis, and stakeholder insights. This data was synthesized to identify patterns and common themes among users, such as shared demographics, behaviors, goals, and pain points using shared ride apps.
   

• Created Design System: Revamped the design with modern styles and animation that brought the future feel you come to expect from the autonomous vehicle (AV) industry.

By tackling these issues directly, I improved the overall product experience and also helped create a more user-focused, scalable base for our work.

RESULT

• MVP Successfully Launched: Led design and product strategy that digitally captured all FDA forms to eliminate and mitigate multiple entry errors using machine learning and AI to help the user optimize FDA compliance with minimal effort.
   

• A user-centered approach: that resonated with early adopters. Collaborated closely with development to streamline workflows and implement key features based on real user feedback.
   

• Scaling the Team: Played a pivotal role in hiring and onboarding offshore teams—designers, engineers, product managers
   

• Accelerating Execution: ensuring alignment between design, product, and business goals.
   

• Product & Strategy Leadership: Worked closely with stakeholders during our first sales cycle to refine the value proposition, translating customer insights into product enhancements that drove adoption and positioned us for growth.
   

• System Maintenance: Built an intelligent system able to maintain these livable documents by setting time based procedures that needed to be regularly maintained in order to stay within the FDA regulatory guidelines.